If you do not feel you have the capital to invest in a custom display for your trade shows you should consider renting. One of the best ways to feel out the trade show circuit is to invest in a rental booth that can be customized and then shop around to see what your competition is up to. You can then invest in the custom displays that will work in your favour knowing what you need to compete.
Custom Signage
A rented display unit will do wonders for your introduction into trade shows. You will be able to get a feel for set up and size. You will be able to have custom signage prepared to show off your logo as well as messaging panels depending on the model of booth you rent. There are many options available that will allow you to get full branding at a reasonable price. As you travel from show to show you will be able to size up your competition and take notes that you can share with your custom displays supplier.
Budget Friendly
Rentals are also a budget friendly option if you are not sure you wish to invest a lot of time and money into trade shows. Some companies are not convinced trade shows will help improve their customer base until they get out there and watch their lead generations grow substantially.
Practice Makes Perfect
You might be wondering what possible practice you could need regarding trade shows. The answer is plenty:
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You will be able to learn how to build and tear down your display and decide what works and what doesn’t before you invest money in custom displays
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You will be able to see if the size works for the crowd you attract and opt for a bigger or smaller size based on your findings
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You will be able to see how your booth stands up side by side to the competition and see where you need improvement
Once you have the proof trade shows work for you, you can then put together a proposal to present to senior management with back up numbers to show it is worth the ROI for your business.
