Marketing & Advertising Archive

Why Target Audience Marketing Is Less Expensive Than Advertising to Anyone

You will have received email marketing that is of no interest to you whatsoever. Apart from wasting your time and the expense of getting that marketing to you, wouldn’t it be better to ensure that your marketing activities use audience targeting to ensure that

Where to Start with B2B Social Media Marketing

When it comes to success with B2B social media marketing, don’t look to your clients or customers for answers just yet. The first step in creating an effective marketing plan, is in fact, to look at your company and what you have to offer.

The Characteristics of a quality keynote speaker

A lot has been said about the suitability of keynote speakers. For a meeting planner, this is something they have to carefully consider before they pick their speaker. These might not be the conventional or even easy to describe reasons, but they are some

Customised Promotional Products A Way To Get Your Business Known

As a business owner you already know that most people that go to fairs, trade shows, and exhibitions, love getting freebies, especially items like a tote bag, thermos mug, or notepad. Customised promotional products are a way to get your business known to the

Why Buy Personalized Pens?

An increasing number of businesses, large and small, are turning to personalized promotional items as a different marketing approach. While once these items were cheap looking and tacky, they are now available in a wide variety of styles, colors, price points, and uses. In