If you have a beauty or hair salon, you need to have a website. Chances are your competitors already have one. In fact, it is an essential part of marketing your facility, its services and products. When you decide to create one, it is important to avoid what can only be termed as bad salon websites designs.
What is a Bad Website Design?
While, to a certain extent, bad is a subjective term, chances are you have seen, been on or tried to use a bad website. While the content may have been what took you there, the actual website has proven to be frustrating, difficult to use or simply what quickly become a waste of your time and energy. This is unfortunate and regrettable to you, but it can drive away clients from a business. Bad salon websites designs can actually harm a hair or beauty salon business.
Avoiding the Pitfalls of Salon Websites Designs
When it comes down to being creative, whether you design the site yourself or hand it over to a professional – usually the smarter move, there are several pitfall that a website designer needs to be aware of and avoid.
- Aesthetics: If a designer focuses on the aesthetics over SEO, functionality or other elements of design, the site will reflect this. It may be visually pleasing but hard to get around. It may be pleasing to the eye but empty of actual content
- Functionality: If the designer focuses solely on functionality, the individual may easily be able to access all pages and hop to links, but the site will lack the “wow” factor. It may appear bland and without any distinct character
- Dynamism: Using various pieces of visual art and videos can be easily overdone. What should be dynamic becomes sensory overload
- Content: Never place on the site anything that is not essential. You want only quality content that reflects what your salon provides to clients.
- Welcoming: Make sure people feel welcome on your site. Let them feel they can wander around and discover onsite what your salon offers in real life. They need to feel the site reflects the tone, not just the content of your services – that if he or she shows up in the salon, your experience will be as welcoming and comfortable if not more so than the online site is.
Salons need to have an online presence. A professional can best help you establish a viable online presence. Yet, when it comes to salon websites designs, it is essential they are the best representative of the business possible. To achieve this, it is important that you and your designer avoid anything that may produce a bad website.
When it comes to Salon Websites Designs, consider what we have to offer you. At My E Salon, we are there to help you find what is right for your salon business. To learn more about our services see our website.
