Digital printing has become incredibly popular. It is most commonly used in the advertising industry by local businesses who need to print advertisements and banners. You can either hang these banners outside around your shop or rent large billboards to advertise your company’s services and products. However, it is important to understand the process behind a digital print in New York, NY before you place an order. Digital printing is quite different from conventional printing and offers greater precision and better color reproduction. Here’s how it works.
The Digital Printing Press
Depending upon the size of the print to be produced, the scale and size of the printing machine, also known as the digital printing press, will vary. When you place an order for a digital print, the company will ask you to show a digital picture of what needs to be printed. The company will use that image and reproduce it in a large-size printing format. Local companies such as Printing Express now offer top-of-the-line printing services at relatively affordable rates, so you won’t even have to spend a great deal of money to get your digital printing needs met.
Printing Process
Once the digital image has been added to the press, the size of the image must be confirmed. The image needs to be of a very high resolution in order to get a faithful reproduction. The company will use that digital print in order to print out the image on a much larger scale. If the image is of a relatively low resolution, it’s going to come out with torn pixels, and the image quality will also be relatively poor. Before you give the company an image for reproduction and printing, it’s highly recommended that you ask them to show you examples of the printing work they have done in the past. For more details, visit our Google+ page.
