If you’re looking for help with web design in Madison, WI make sure the digital marketing companies you interview go over all the available web development alternatives with you before signing a contract. From totally custom-built to off-the-shelf CMS solutions like WordPress, there are many options available and they should be understood so that you can make the best decision for your organization. Here are a few of the biggest pros and cons of custom-built websites as opposed to their CMS counterparts.

Custom Sites

The primary benefit of having a custom-built website is the flexibility that it offers. Custom development gives you total control over your website. Because they’re built from scratch, everything from the look and feel to how data is stored on the back-end can be configured to your desires.

Another benefit of custom websites is that in most cases, custom sites can be made to be more secure than off-the-shelf sites. Not only is knowledge of the code only limited to a small number of resources, but extra security features can always be added to the code whereas there may be limitations with off-the-shelf solutions.

The biggest negatives of having a custom-built site are related to the associated time and cost. You will most likely have to hire a development team to get the job done, but even if you have enough experience to do it yourself, the amount of time it will take to build out a fully-functioning web site comes with an opportunity cost. Rather than focusing on other aspects of your business, you’ll be spending time building out your site. Also, most fixes and enhancements will likely require additional assistance from your development team.

CMS Sites

The negatives of custom sites are what make traditional CMS solutions most appealing. Not only is it easier to build your site out yourself, but even if you do have to hire a team, the cost will likely be cheaper because of the faster development time. It will also be easier to maintain the site yourself rather than having to rely on your development team. While there may be a slight trade-off with flexibility and security when using these solutions, they usually offer internal and 3rd party add-ons that help to close the gap with custom solutions.

Finding the right digital marketing company to help you with web design in Madison, WI can be a daunting task. Be sure to discuss your organization’s needs and web development options with potential candidates before starting your project.

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