A quality app install is one of the most important things to look for when you are comparing things like mobile ad networks and advertising campaigns. If you have an app that you own or developed, you want to get people using it. You do not want just a bunch of people to download it, though, and not use it. That is where we look at this metric.
What Is This Metric?
A quality install is one in which there is a high lifetime value for the user. That lifetime value will be different for you than it is for another person. The goal with a quality app install though is that the download and installation of your app is going to be used in the way you desire. This is what you want to see when looking at ad networks.
For example, you may want retention to be a big part of your mobile app monetization strategy. You may want someone that is going to play a game frequently. You may want someone that is going to be capable of sticking with you and using the app for a long time.
A quality app install is the desired goal. When choosing a marketing strategy for your business, this is one of the most important criteria for you to meet with the network. You want to know they have the ability to provide you with only quality downloads, those that are going to matter for you for as long as possible.
When looking for a Quality App Install, look to Collectcent. See how they can meet your needs at www.collectcent.com.