The Role of the Commercial Drink Dispenser in the Food Service Industry

by | Mar 9, 2015 | Business

How surprised are you in this day and age when you order a soft drink in a restaurant and someone brings you a can or bottle? It’s becoming quite rare, and with good reason. A commercial drink dispenser provides specific advantages in many different kinds of restaurants, advantages that benefit both the restaurant owner and the customer.

Commercial Drink Dispensers for Fast Food
At first glance, it might seem counterintuitive to have fountain drinks at a fast food restaurant—after all, what could be faster than handing someone a bottle or can? In truth, they actually fit quite well. First, you need to look at the economics of it. Fast food is generally expected to be cheap, and bottles or cans are much more expensive than cups of soda or juice, an expense that would get passed on to the customer.

For drive-through service, the commercial drink dispenser is often right at the window, giving the cashier or server something to do while waiting for the food to arrive to be handed out. The customer is less likely to be upset about waiting if they see someone physically getting their drink right before their eyes.

Commercial Drink Dispensers for Casual Dining Restaurants
In a casual dining restaurant, the advantages of a soft drink dispenser are mostly about the refills. People often have more than just one drink with a sit-down meal, and having multiple cans or bottles gets very expensive and wasteful. With a nice, reusable glass and a soft drink dispenser, the cost per drink drops precipitously.

Self-Service Commercial Drink Dispensers
Self-service drink dispensers work well in both fast food and sit-down applications. In fast food, someone can pick up their food at the counter and simply be handed a cup to fill for themselves, taking them out of the line and making the sale as fast as a can or bottle sale, with the cost benefits of a cup. For a sit-down restaurant, a self-service commercial drink dispenser allows customers to refill their drinks without waiting for a server, to control the amount of drink and ice they have, and to change drinks or combine drinks as they choose.

If you are considering purchasing soft drink dispensers, Lancer Corporation is your one – stop shop for everything you need. Visit us to see the variety of soda fountains and beverage dispensing accessories available.

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