Back in time, our distant ancestors were missing many things that we now take for granted in our modern, civilized world. For instance, they did not have accurate ways of knowing the time of the day, the day of the week or even what month it was – this changed as it became clear that it would be a good idea to know when it might be hot summer and how long would it be before the winter cold arrived. Time was as clear to them as the difference between night and day (and each day was more or less the same as another). When we started planting seeds and harvesting crops; calendars simply had to be invented (clocks and watches came much later).
Another thing that was missing from those ancient lives was advertising. The need for this did not become apparent until we started to exchange and later sell goods and services amongst ourselves – after that, it did not take us too long to get hooked on advertising.
Advertising By Way Of Free, Giveaways
Fast forward to modern times and notice how most of us are totally hooked on time; we live to schedules, appointments and special times when we must do something. Advertising has also become such a regular feature of our lives that, sometimes, we hardly notice it (even though we usually respond to it in some way or another).
It does not take a genius to put two and two together and come up with the idea that a calendar can serve more than one function. Everyone wants one (and it only has a one year lifetime) and most people are likely to look at one every day – if only to check if there is something special for that day; an anniversary or something maybe? Yet the days of the week and the months of the year do not need to fill up all the surface area of a calendar. There are many opportunities to print eye catching designs and special messages around the calendar’s essential data.
Everyone Appreciates A Free Calendar
It follows that any business, that designs an attractive calendar that includes their company’s details, products and sales pitch, will be effectively attracting new customers and maintaining the loyalty of old ones. To do this, all they have to do is to arrange some custom calendar printing services in California. Then, they hand out as many as possible at a suitable date before the end of the year (say early in December). The designs are virtually unlimited and today’s printing techniques ensure high quality Custom Calendar Printing In California at a reasonable cost to the advertising budget.
