Increase your sales and conversions by optimizing your Ecommerce site with best SEO tactics. Below are the aspects to pay attention to in order to increase your business’s marketing success.

Customer reviews
Customer reviews are not only great to attract more customers and establish their trust, but they are also a form of content that can help you rank higher in search engines. Search engines look for long tail keywords, which contain more information than one or two word phrases.

If you are running an Ecommerce site and aren’t utilizing the sheer power of reviews, then you are missing out on a lot of potential sales. If you are struggling to get reviews, one easy way to encourage customers to provide a review is to simply send an email thanking them for their purchase, and asking for feedback in the form of a review.

Don’t get too focused on positive reviews, and above all do not post fake reviews. Shoppers are smart and have many tools to help them shop. They can easily distinguish between genuine and fake reviews.

Added Benefit of Product Reviews:
Add the review schema tag for all the reviews on product pages. This option will show the total number of reviews along with average ratings in search results.

Product videos
This can take a little bit of extra effort, but if you succeed in doing so, you can obtain huge benefits. Invest in a professionally shot video – or even a good, sincere amateur one, and the results you achieve can be fantastic! Adding product videos makes it easy for customers to see what they are actually buying and how the product will look and function when they have it in hand.

Unlike static images, you can’t use editing techniques as easily to alter reality. By adding videos you are also generating trust with the your potential customers. Adding product videos demonstrates that you are confident about the quality of the products you are selling. However, it’s crucial to make the videos short, so they don’t adversely affect your page loading speed. If you have ever seen the short ads that air just before YouTube videos, learn from their brevity. You can say a lot in three to six seconds!

Pagination
Dealing with Pagination is not always simple. Especially when you have a long list of products that span over many pages. Most shoppers don’t care too much about paginated page ranking, but sellers do want all of their products to be properly indexed and regularly crawled. However, you can help Google understand the pagination of the site by utilizing the rel=”next”, rel=”prev” and “view all” attributes. By using these attributes, Google will then pass the link equity to the key pages.

Questions and answers
Integrating question and answers about the products you offer can help improve Ecommerce sales. Most websites struggle to get user-generated unique content on product pages. Adding Q&A can solve this problem!

By adding Q&A you can add valuable content and also escalate the conversion rate if customer’s concerns are addressed in the answers. Also, Q&A can improve rankings for the long tail keywords and question-driven keywords. However, make sure the content is crawler-friendly.

One of the best examples of how Questions and Answers are used comes from Amazon. They have made it easy for shoppers to share their experiences through questions and answers.

Page Speed
People who shop on Ecommerce websites are generally on the go. Therefore, page speed is very crucial to keeping customers on your site. Studies have shown that a fast loading page can drastically increase the conversion rate. Although site speed IS a ranking factor, you don’t want to focus entirely on SEO but pay more attention to the conversion rate. Many times people perusing your site will not wait more than a few seconds for a page to load. It they have to wait longer, they will move elsewhere for other options.

“Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second.”

Internal Product Search Option
A search bar not only helps users find the specific products they are looking for, but also provides you with data that can help you lower the bounce rate and increase the conversion rate.

The first thing you should do is test whether the product search actually returns the desired results. Additionally, you can encourage users to buy the products by offering discounts or special offers on the searched keyword. Very few websites are actually utilizing this strategy. So, when you utilize this tactic effectively, you should see an increase in new buyers.

Trust signals
In an age of massive data breaches in commerce and finance, people are asked to enter their credit card details to make online purchases. As an online vendor, establishing trust is key, and if the customer doesn’t trust you and the security of your site, they may back out of the purchase.

It’s vital you ensure customers their personal data is safe with you and your site is genuine. You can do this by incorporating trust signals such as “Verified by Visa” and “Master card secure code” into your product pages.

Images
You might tag this advice as “Thank you, Captain Obvious!” but a crisp, high-quality image is a must. You already know that? Great! However, there may be some details you’re missing. For instance, you want to make sure you show your products from all angles.

Why?

Online shoppers cannot touch and feel your products in person. You need to give them excellent visual information, as well as product details.

Also, instead of naming your images as 56789.jpg for example, name them according to the product name so you can achieve a slight advantage in Google image search. Additionally, don’t forget to add ALT text to all product images.

Product Description
An engaging product description can set you apart from other retailers that are trying to sell the same products on their websites. Copying the same description from the manufacturer will not enhance your marketing potential above your competitors.

Invest some time in crafting a good product description, which tells the user about the USE of the product in an engaging way. It’s best to obtain help from some expert writers for this task.

Product Description of a product listed on Macys

Provide Phone Numbers
Providing a phone number on the product page can increase your conversion rate. It indicates you will be providing prompt customer support – and this generates trust.

Oriental Trading does a great job of displaying all the help options available for their customers at one place!

If you have a team that provides customer support, keep an eye on the abandoned shopping cart. Check the data and get the phone numbers and emails of the customers who left without making the purchase. Calling and emailing them will not only increase your chance of getting those sales but also provide you with valuable feedback you can use to improve your checkout process.

Conclusion
Running an Ecommerce website as an individual is difficult. You have to focus on different aspects of the process, sometimes a number of them at the same time. By implementing the above-mentioned tips, you can realize a significant increase in your rankings and conversion rate, which is the ultimate goal.

However, if you don’t have the personal expertise to perform this work, you need an expert team that can handle the SEO requirements of your website including the optimization of your product pages.

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